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In the fast-paced world of Marketing and Advertising, making your business stand out is crucial, and so is ensuring you’re legally protected.Â
A strong legal setup also helps you manage contracts with clients, partners, and vendors. Well-drafted agreements reduce risks, clarify everyone’s roles, and protect your business operations. This allows you to focus on crafting effective campaigns and building strong brands. Without these safeguards, you could face costly legal issues, regulatory fines, or challenges that could hinder your campaigns and brand building.Â
As commercial lawyers, we work with a diverse range of businesses in the Marketing and Advertising industry, including digital marketing agencies, PR and branding firms, and AdTech companies. Whether you’re launching a new startup or expanding your scaleup, having robust legal safeguards through the support of a dedicated commercial law firm is crucial for your business’s long-term success.Â
The ideal structure depends on your specific focus—whether it’s digital marketing, PR and branding, or AdTech. Common options include sole trader, partnership, company, or trust. We provide advice to help you choose the best structure for your business.
Company incorporation involves registering with ASIC and obtaining an ABN, TFN, and GST registration. These are essential steps for legally operating in the Marketing and Advertising sector, and we manage them for you.
Intellectual property protection ensures your creative work—like marketing materials, brand logos, and advertising tech—is legally safeguarded. We help secure the necessary protections to prevent others from using your work without permission.
Key contracts include client agreements, service contracts, and partnership deals. We help draft and review these documents to protect your business interests and ensure smooth operations.
Compliance varies depending on your activities, such as following advertising standards, privacy laws, or data protection requirements. We help you understand and meet all the necessary regulations for your business.